Zoneits Solutions

Marketing, Social & Email

ZONEITS
Growth marketing & email infrastructure

Marketing, Social & Email Infrastructure

Demand that turns into pipeline, and the deliverability engineering that gets your message into the inbox instead of the spam folder. Brand, content, and campaigns on one side, SPF, DKIM, DMARC, and inbox placement on the other, measured against revenue, not likes.

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Why us

Marketing that reaches the inbox.

Most agencies run beautiful campaigns and never ask why half the email never arrives. We are an engineering shop first, so we treat deliverability as infrastructure. We build the growth program – brand, content, SEO and SEM, paid and organic social, automation, and attribution – and we own the technical plumbing beneath it: authentication records, sending reputation, IP warmup, and list hygiene. The result is demand you can trace to pipeline and email that actually lands.

  • ✓Pipeline over vanity metrics. Every channel tied to leads, opportunities, and closed revenue, not impressions.
  • ✓Deliverability by design. SPF, DKIM, and DMARC aligned, IPs warmed, complaints held under threshold.
  • ✓One team, full funnel. Brand and content through to the DNS records that make the send trustworthy.
Inbox placementafter auth + warmup
60%80%100% ~95%

Illustrative placement curve after authentication and warmup. Actual figures monitored per domain via Google Postmaster and Validity.

By the numbers

What good email is worth.

$0
Email ROI per $1 spent (Litmus)
0%
Average inbox placement (Validity)
<0%
Spam-rate ceiling for bulk senders
0
Auth records: SPF, DKIM, DMARC
What we do

Growth up top, engineering underneath.

Two halves of the same job: create demand, and make sure it arrives. Pick the scope that fits.

Growth marketing & brand

Brand and identity, content and messaging, SEO and SEM, and paid plus organic social, run as one program. We build the funnel, produce the creative, buy the media, and instrument attribution so spend maps to pipeline instead of impressions.

Brand & identityContent & SEOSEMPaid socialOrganic social

Email authentication

SPF (RFC 7208), DKIM (RFC 6376), and DMARC (RFC 7489) published and aligned, so mailbox providers can trust your mail.

BIMI & brand trust

BIMI with a Verified Mark Certificate puts your logo beside authenticated mail and lifts recognition at the inbox.

Deliverability & reputation ops

Dedicated or shared IP sized to your volume, gradual IP warmup, feedback-loop enrollment, and continuous list hygiene. We watch Google Postmaster and Validity, hold spam complaints under 0.3 percent (aiming under 0.1 percent), and keep placement high as you scale.

Automation & lifecycle

Segmentation, drip and nurture flows, and RFC 8058 one-click unsubscribe wired into your ESP and CRM.

Analytics & attribution

Multi-touch attribution, cost per qualified lead, and return on ad spend, reported against your funnel.

Email authentication

The records we set up, and why.

The three-plus records that decide whether bulk mail is trusted. Since February 2024, Google and Yahoo require authentication and alignment for anyone sending 5,000 or more messages a day.

RecordStandardProtects againstZoneits sets up
SPFRFC 7208Unauthorized servers sending as your domainPublished sender policy, kept within the 10-lookup limit
DKIMRFC 6376Message tampering and forged contentSigning keys and DNS records, rotated on schedule
DMARCRFC 7489Domain spoofing and phishingPolicy from monitor to quarantine to reject, with reports
BIMI + VMCBIMI + VMCImpersonation and low brand recognitionVerified logo shown beside authenticated mail
List-UnsubscribeRFC 8058Spam complaints and manual opt-out frictionOne-click unsubscribe headers wired to your ESP
How we engage

From audit to compounding growth.

01 / AUDIT

Diagnose

We audit authentication, sending reputation, and list health, and map the funnel and attribution gaps.

02 / AUTHENTICATE

Fix the plumbing

Publish and align SPF, DKIM, and DMARC; add BIMI and one-click unsubscribe; warm the sending IP.

03 / LAUNCH

Build demand

Brand, content, SEO and SEM, paid and organic social, and lifecycle automation go live together.

04 / OPTIMIZE

Measure & scale

Attribution reporting, placement monitoring, and continuous tuning against pipeline and revenue.

Questions

Marketing and email, answered.

Why do our emails land in spam?
Almost always it is authentication and reputation, not content. If SPF, DKIM, and DMARC are missing or misaligned, mailbox providers cannot trust that the mail is really from you. Add a cold or over-mailed IP, a high spam-complaint rate, or a stale list and placement collapses. We fix the records first, align the domains, warm the sending IP, prune the list, and monitor Google Postmaster and Validity until inbox placement recovers.
What is DMARC and do we need it?
DMARC (RFC 7489) is a policy you publish in DNS that tells mailbox providers what to do with mail that fails SPF and DKIM alignment, and it sends you reports on who is sending as your domain. Since February 2024, Google and Yahoo require a DMARC record for anyone sending 5,000 or more messages a day, so for bulk senders it is no longer optional. We deploy it in monitor mode first, then move you to quarantine and reject once legitimate sources are aligned.
Dedicated or shared sending IP – which should we use?
It depends on volume and consistency. A dedicated IP gives you full control of your own reputation but must be warmed up gradually over two to six weeks and needs steady volume to stay healthy. A shared IP pool inherits an established reputation and suits lower or spiky volume. We size this to your real sending pattern rather than defaulting to one or the other.
Do you run the campaigns, or just set up the plumbing?
Both, and you can take either. We build and operate the growth program – brand, content, SEO and SEM, paid and organic social, and marketing automation – and we engineer the email infrastructure underneath it so those campaigns actually reach the inbox. Many clients start with the deliverability fix and expand into full-funnel marketing once the pipeline shows up.
How do you measure marketing ROI?
Against pipeline and revenue, not vanity metrics. We instrument attribution across channels, tie campaigns to leads, opportunities, and closed deals, and report cost per qualified lead and return on ad spend. For email specifically, the industry benchmark is about 36 dollars returned per dollar spent (Litmus), but we hold every channel to your own funnel math.
Marketing, Social & Email

Great campaigns,
that actually land.

Tell us what you are sending today and where the pipeline stalls. We will audit your deliverability, fix the authentication, and build the growth program on top of it.

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